Acquisition of Decision Point Analytics via LatentView Analytics

70% of Decision Point’s outstanding equity capital has been successfully acquired by LatentView Analytics, a leading global provider of digital analytics consulting and solutions. Decision Point is a leader in AI business transformation and revenue growth management (RGM) solutions.

“We are excited to complete the acquisition of Decision Point Analytics, as per the agreed terms set earlier in the year,” said Rajan Sethuraman, CEO of LatentView. “Decision Point’s strength in the CPG practice, especially in Revenue Growth Management solutions, opens new doors for LatentView. Over the last few months, we have had several engaging joint selling opportunities with Decision Point and are fully energised to drive synergistic growth.”

“We are thrilled to become a part of the LatentView family,” said Ravi Shankar, Founder & CEO of Decision Point. “We look forward to the next phase of our journey, unlocking synergies as we take our RGM and GenAI solutions to enterprise clients across North America and Europe, powered by LatentView’s Go-To-Market strategy.”

Having been founded in 2012, Decision Point Analytics has over ten years of expertise creating AI-powered products. With more than 300 workers globally, the business is well-known for its proficiency in retail segmentation, pricing analytics, promotion analytics, demand forecasting, and marketing mix models, especially in the CPG industry.

Commenting on the acquisition, Rajan Venkatesan, CFO of LatentView Analytics, said, “With the closing of this acquisition, we have fully utilised all the funds raised during the IPO. The acquisition underscores our commitment to CPG as a focus vertical. We are already seeing significant revenue and cost synergy opportunities and remain committed to investing for growing this vertical.