YES BANK, a leading provider of cutting-edge banking solutions, has announced the launch of YES Grandeur, a special banking programme created to meet the individual lifestyle and financial requirements of India’s rapidly expanding Emerging Affluent market.
According to the BCG CCI Proprietary Income Model, this group is predicted to increase at a rate of 2.3 times over the next ten years, reshaping the Indian consumer banking market with its rising disposable income and sophisticated spending patterns.
Future spending patterns will be altered by growing incomes and the growth of middle-class and high-income segments, with the middle class in India nearly doubling to 61% by 2046–2047, according to PRICE Report.
The goal of YES Grandeur is to meet the changing needs of the rich, who are looking for more specialised services that fit into their lifestyle.
YES Grandeur is equipped to improve the banking experience for this discriminating clientele, with an eligibility criterion of either ₹5 Lakh for Average Monthly Balance (AMB) or ₹20 Lakh for Net Relationship Value (NRV), with extra weight placed on loan connections.
The following are YES Grandeur’s highlights:
- Banking Benefits: Customers will enjoy premium service offerings including dedicated relationship managers, preferential rates on banking services, exemption across a host of charges, significant discounts on locker facilities, and a special 3-in-1 account that offers Demat Account & Trading Account with Savings Account.
- Travel Benefits: Zero cross currency markup charges on YES Grandeur Debit Card combines convenience with savings on international spends for the travel enthusiast. Other exclusive benefits that come with YES Grandeur Debit Card are complimentary access to airport lounges, among others.
- Lifestyle Privileges: The programme extends a world of indulgent milestone-led lifestyle benefits across Taj, ITC Hotels, Disney+ Hotstar, SonyLIV, Amazon, among others. YES Grandeur also offers 5x YES Rewardz on weekend spends along with exclusive offers across movies, dining, shopping, bill payments, and much more.
The program’s name, Grandeur, is reflected in these painstakingly designed advantages, which strive to not only meet but also beyond members’ expectations by providing a satisfying and all-encompassing banking experience.
Commenting on the launch, Mr. Rajan Pental, Executive Director at YES BANK, said, “YES Grandeur underscores our unwavering commitment to delivering exceptional banking experiences and exclusive privileges to our discerning clients. With a relentless focus on industry-first features and a profound understanding of the evolving needs of elite and emerging affluent households, YES Grandeur sets a new benchmark in personalised banking. At YES BANK, we are dedicated to surpassing expectations and redefining the landscape of banking in India.”
Additionally, they provides innovative digital solutions to improve clients’ banking experiences. With over 100 features and services for easy banking, iris by YES BANK is the next-generation mobile banking app. As a complete payments app, YES Pay Next may be used for gift cards, bill payments, UPI, recharges, and more. Additionally, customers are invited to take advantage of the AI-enabled chat support for personal banking and the Net Banking facility, which offer safe and easy banking.